Australian Owned & Operated
Est. 2018
I started Cardio Online Superstore in 2018 because too many Australians were settling for less — a number in a queue, a useless AI bot on live chat, a customer rep who has no idea about the equipment they're selling. That's not a standard I was willing to accept. Aussies deserve better.
Where We Come From
When I started Cardio Online Superstore as a side project in 2018, it came from a moment of pure frustration that I'm pretty sure every Aussie has experienced.
I was trying to buy a home gym from a major big-box retailer. I jumped on their live chat — and got an AI bot that sent me in circles and never connected me to an actual person. I tried calling and spent 45 minutes on hold, only to finally speak to someone who clearly had no idea about home gyms.
Trying to reach a human who actually knew their stuff was harder than pulling teeth. All I wanted was a straight answer to a specific question about the specs — so I'd know if this product was right for me before handing over thousands of dollars.
I thought to myself:
Why should I give this company my hard-earned cash when they clearly don't look after the customer?
I'm sure you've felt the same frustration more than once. There had to be a better way.
So I built something different — a store run by people who actually use this equipment, know the products inside out, pick up the phone, and are still there to help long after your order arrives.
The problem with buying fitness equipment from a big retailer or marketplace isn't just the price or the range — it's that nobody on the other end actually knows what they're talking about. And when something goes wrong, there's no one to call.
I built Cardio Online Superstore to fix exactly that.
Our Standard
Most retailers treat customer service as something to brag about when they get it right. We think that's a pretty low bar.
For us, excellent service isn't a differentiator — it's the minimum. It's the floor, not the ceiling. The expectation we hold ourselves to on every single order, every single day, without exception.
What does that actually look like?
It means answering the phone when you call. It means knowing the product you're asking about — not reading off a spec sheet, but genuinely understanding it.
It means tracking your order proactively and dealing with courier issues before you even know they exist.
And it means being just as easy to reach after your purchase as before it.
That's not going above and beyond. That's just how we think a business should be run. Everything we do beyond that — our industry-leading 100 Day Money Back Guarantee, our national network of installation technicians — that's where we actually try to raise the bar.
Our Team
Customer Reviews
"Excellent customer service. Purchased, shipped and delivered in two days. Highly recommend Cardio Online and will definitely shop here again!"
"What a change to speak with a person when I ordered, not some distant non-reply email. Exactly the kind of service that's missing everywhere else."
"Jasper gave excellent customer service. Very helpful, knowledgeable, great follow-up service. Massive selection and great competitive prices. Shop here."
"Excellent communication, competitive prices, customer service that inspired confidence in my purchase decision, and prompt and reliable delivery. Just set up the treadmill and it's fantastic!"
"Absolutely love my treadmill. Delivery was delayed slightly but understandably so over the busy Christmas rush. Communication and updates were constant. Thank you."
"The store was happy to answer my numerous questions via chat prior to purchase and the product arrived quicker than expected. Couldn't be happier."
World-class fitness equipment, shipped fast to every corner of Australia — backed by people who actually care.
